So you've been shooting videos for a few years and want to focus on a specific client base and career path?
Great! Whether you're looking for clients or ideas, it's always a good idea to pick a niche.
Take a look at our list to see which type of videography would be best for your future business plans.
1. Wedding Videography
This may appear to be a simple one, and it is for most videographers, but weddings are not a piece of cake!
A wedding shoot has its own set of pressures because you only get one chance to capture key moments.
Having a B-camera operator, on the other hand, can help reduce stress levels during the shoot. Make sure you have plenty of memory cards and storage space with you. It's difficult to predict how much shooting you'll need to prepare for.
You should discuss with the bride and groom-to-be what events are most important for you to capture before the ceremony, as well as which specific blocks of time you are expected to shoot during.
When quoting your price, be sure to get an idea of how much footage they expect, discuss whether or not you will be editing the footage yourself, and outline all of this together.
2. Corporate Video
Corporate videos may be the best option for those who work best with specific tasks and deadlines.
Of course, the suits won't know exactly what they want to see until they see it (remember, this is why they hired you), so be prepared to creatively channel vague ideas into tangible results, even if the assignment aspect plays to your strengths.
Meeting strict deadlines, devising creative workarounds, and delivering a seamless professional product are all great exercises in this type of situation.
3. Events Videographer
Filming an event of some sort can sometimes be the most laid-back option, falling somewhere between corporate videos and wedding videography.
While corporate videos require your creativity to complete an assignment, and weddings necessitate being prepared to capture the unexpected, filming an event often requires a lot more structure something will happen according to a predetermined schedule, and all you have to do is be present with a camera to capture it.
One of my favorite assignments was recording a workshop for four days; I was given a camera and tripod, there was a specific stage where the majority of the event took place, and all I had to do was show up, hit record, and keep my hands on the controls.
4. Video Management for News Broadcasting
The most difficult aspect of working in a news broadcast company's video department is usually the sheer volume of material you have to deal with.
In contrast to a passion project's single external hard drive and laptop setup, news broadcasting can entail massive amounts of data stored in a variety of storage banks and virtual clouds, files being sent in from wherever they were filmed, and time is even more of a factor than with other types of video work.
One of the biggest advantages of this working method is that you'll be able to collaborate with video management and editing teams who are dependable, experienced, and well-paid! By no means is this a bad job.
5. In House Editor/Producer
This category, like the previous one, includes a large number of players and moving parts.
It's difficult to say what kind of working situation you'll find yourself in if you pursue this career path, but one thing is certain: you'll find a good job with good pay.
This category most closely resembles the concept of a "day job," while still allowing you to do the type of work that interests and motivates you.
6. Social Media Video Production
Because smartphones are where the majority of viewing in this category takes place, there are some trends that have become more or less standardized.
Working with vertical and square aspect ratios, text captions for any voice-over, and the fact that you don't need to shoot at a high resolution are all things to keep in mind for this category.
In most cases, video shot on a phone will suffice for material that will be viewed on phones – but be sure to adhere to the technical specifications of whoever is paying you to create it.
It's also important to remember that most social media users will only watch for a few seconds before moving on, so this category is all about being as flashy as possible as quickly as possible; rapid editing is required.
7. Music Video Producer
Unlike most of the other categories we've looked at, music videos are generally very open about what kinds of images are "allowed."
Many well-known filmmakers got their start directing music videos, including David Fincher, Michel Gondry, and Jonathan Glazer, to name a few. Paul Thomas Anderson, for example, has made music-focused medium-length projects such as Junun (2015) and Anima (2019) in between feature films.
In many ways, music videos provide the creative freedom of filmmaking without the stress, planning, or narrative cohesion of a feature or short film. And the emphasis on creating moving images that are devoid of text, music videos can be a filmmaker's playground depending on how much creative control is granted.
8. Vlogger or Youtuber
Vlogs are a hybrid term that refers to video blogs. They come in a variety of shapes and sizes.
While many vlogs focus on tutorials and equipment reviews, there are also travel vlogs that share footage from their travels around the world. some vloggers simply record themselves telling stories about their lives. While this may appear to be the simplest option, audiences are increasingly expecting this type of vlogger to dazzle them with lots of cutting, a good lighting setup, tangential dramatic re-enactments, and so on. go ahead and roll the camera and start talking if that's all you want to do.
Just keep in mind that this has become a highly competitive field, with individuals from all over the world participating.
9. Documentary Filmmaker
While documentary filmmaking isn't easy to get into, it can be easier than fiction filmmaking at times. It does, however, necessitate a lot of patience and conceptual thinking.
One significant advantage is that this category may provide the most leeway in terms of what is considered ‘acceptable' in terms of quality. It's understandable that you won't always have a Steadicam operator with a 4k camera on standby when key scenes in a documentary take place in real-life at unexpected moments, and simply having a record of what happened is enough. because documentary filmmakers have access to unique grants and opportunities, it is not uncommon for first-time documentarians to apply. have a background in a field other than film or video.
Documentary filmmaking is theoretically open to anyone with a (true) story to tell. Finding a subject with enough urgency and value to devote your time to observing and investigating may be the most difficult step in this case.
It's also difficult to predict where the story will go, making it difficult to plan ahead or imagine the finished product ahead of time.
This can also be beneficial to you. Try to stay open to the possibilities of where the work takes you, and you might just end up with a far better documentary than you could have imagined beforehand.
10. Indie Filmmaker
Making it as an independent filmmaker can be particularly difficult, and it often takes years of dedication.
If you want to be an independent film director, you should first sit down and ask yourself a few questions, such as: can this story be told any other way?
If you want to direct feature films, it's a good idea to start small and direct a few music videos and short films. It will undoubtedly be difficult, but it is possible!
Its A Wrap
As you can see, moving images can be used in a variety of ways, whether for business or for art. and these ten categories are only the tip of the iceberg; if you haven't found your favorite method here, keep looking.
Whatever type of videography you choose to try, make sure you give it your all.
Great now I know a way forward
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